OUR MISSION IS TO CATALYSE ZERO PLASTIC WASTE LEADERSHIP
The transformation of how we recover and recycle plastic is a collective effort that must include the private sector, governments and civil society. We can only solve the global plastic waste problem by working together.
OUR APPROACH
A market-based approach that will scale up recovery & recycling activities and increase accountability for plastic waste reduction efforts.
OUR PRINCIPLES
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Cross-Sectoral Collaboration
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Transparency and Accountability
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Innovation
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Environmental and Social Impact
WHO WE ARE
THE 3RI ECOSYSTEM
To catalyse zero plastic waste leadership, the 3R Initiative (3RI) is developing a market-based approach that will scale up collection and recycling activities, and increase accountability for plastic waste reduction efforts around the world. The 3RI supports a market for plastic credits which will transparently and sustainably increase the value of plastic and beverage carton waste, and incentivize new activities that support the circular economy.
REDUCE
RECOVER
RECYCLE
