OUR MISSION IS TO CATALYSE ZERO PLASTIC WASTE LEADERSHIP
The transformation of how we recover and recycle plastic is a collective effort that must include the private sector, governments and civil society. We can only solve the global plastic waste problem by working together.
WHO WE ARE
THE 3RI ECOSYSTEM
To catalyse zero plastic waste leadership, the 3R Initiative (3RI) is developing a market-based approach that will scale up collection and recycling activities, and increase accountability for plastic waste reduction efforts around the world. The 3RI supports a market for plastic credits which will transparently and sustainably increase the value of plastic and beverage carton waste, and incentivize new activities that support the circular economy.